Amazon Prime Day 2021: Navigating the Sales + Best Deals for Families

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Amazon Prime Day will feature over a million deals.  

I will be posting loads of Facebook deals on my Facebook deals fan page and a few more exclusive ones in my Facebook deals group.  This is my seventh year covering Prime Day and I know that people get overwhelmed, so I will be updating this post throughout Prime Day to include the best deals.  

Note that lightning deals are not included below but you can find them on the Facebook deals fan page .  

Also, in my Facebook deals group is an “in search of thread.” Comment there with what you are looking for and I will try to respond, or at least use that post to inspire what I post.

Keep checking back to see updates to this post. Also note that I wrote much of this before the deals went live and links to most of the deals weren’t available. I will work to add links to the deals as quickly as I can on Monday.

If you want to poke around on your own, keep checking this Amazon page, which lists many of the best deals.

TABLE OF CONTENTS

You can jump ahead to any section

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Background / Tips

When

Prime Day begins at 3 a.m. ET on Monday, June 21 and ends 11:59 p.m. ET on Tuesday night, July 22.  Some deals are available in advance (see below).

Types of Deals

Deals of the Day / Promos

These include categories of items (like clothing), as well as big ticket items (past years included Instapot and accessories, iRobot Roomba vacuum and Anova Sous Vide.

If you are looking for something specific, click here  and type whatever you are looking for into the search bar. Items may be an additional 20-30% off at the final step of checkout (so if it doesn't seem discounted, try adding it to your cart and going all the way to the final checkout stage).

You can already check out the landing page for Prime Day toy deals (including new releases).

Coupons

Amazon rolls out loads of new coupons for Prime Day.  Click here to get to the coupon landing page and type in your favorite brand to see if a coupon applies.  

Coupons are typically offered on groceries, drinks, toiletries, baby food, baby formula and diapers.  In 2020 there was a special page featuring up to 35% coupons on snacks and drinks.  

Lightning Deals

Lightning deals go live every five minutes and often sell out almost instantly.  You can typically see all lightning deals 24 hours in advance.  You can find all active and upcoming lightning deals here.  You can filter by category.  For example, here is the landing page for all lightning deals on baby items.  

This Year's Top Deals

NOTE THAT ANYTHING IN ITALICS IS FROM LAST YEAR AND I’M VERIFYING WHETHER IT WILL REPEAT THIS YEAR. LINKS FOR MANY OF THE DEALS LISTED BELOW AREN’T AVAILABLE AT THE TIME THAT I’M PUBLISHING, SO I TRIED TO LINK THE CATEGORY.

I will be posting to my Facebook deals fan page and  deals group in real time and adding the best deals here when I have time to take a break from rapid fire.   

Also be sure to check the Prime Day landing page.  

Free Money

  • 2020 gift card deal // get a $10 promotional credit when you purchase $40 in Amazon gift cards and use code GC20PRIME at checkout. Limit one credit per Amazon Prime account.

    Click here to snag this deal.

Amazon Devices & Accessories

Huge markdowns on Amazon devices and accessories. You can find all the details here.

Amazon Subscriptions and Rentals (Audible, Kindle, Movies)

Huge savings on Audible, Books, Movies and more.

Audible

Warehouse Deals

In past years, Amazon offered 20% off Warehouse deals in a bunch of categories.  Warehouse deals are often open box or dented box returns.  Find all Warehouse Deals here.   

Home and Kitchen

Smart Home

Items in italics are 2019 deals, many of which are likely to repeat.

Other Electronics (including TVs)

Items in italics are 2019 deals, many of which are likely to repeat.

Fashion and Beauty Deals

Fashion (clothing, shoes and accessories for the entire family)

Beauty+ Hair

Groceries / Household Essentials

Toys & Baby Products (SEE SPOTLIGHT FIRST FOR MAJOR DEALS)

Items in italics are 2020 deals, many of which are likely to repeat.

SPOTLIGHT

  • Magna-tiles // up to 34% off (THIS IS LIVE IN 2021 AND WAS A TOP DEAL IN 2020)

  • Osmo [TOP 2021 DEAL]//

    • up to 35% off + extra 10% off these specific items at checkout when you click here and use code 10MYPRIMEDAY. Note that you may need to click through to the individual items to see the up to 35% discount (appears as full price on the deal landing page)

    • Recommended for age 3-10+. We started buying them for my son for his 5th birthday (great for hours of fun and learning and they take up almost no space). You need a starter kit (with the white base and red camera mirror) and then an ipad or fire tablet. My son has learned to code, tons of math and some reading. I recommend starting out with the Little Genius set for age 3-5+ and Genius starter kit for age 6-10+. I think we have all the other sets too and the only one I don't care for is the pizza one.

  • [2020 deal: Up to 48% off V-Tech, Melissa & Doug, Battat, Hape and more! Includes Paw Patrol toys! ]

  • Step2 // [2020 deals: Side by Side Push Around SUV: $50 off, Classic Chic Kitchen: $50 off, Springtime Wheelbarrow: 30% off, and Waterpark Arcade: 36% off]

STROLLER,  CAR SEATS & OTHER GEAR (see spotlight above too)

  • Car seats // [2020 had great deals on Britax, Graco and more!]

DIAPERS / PULL UPS + WIPES / BABY-KID SHAMPOO, WASH, DIAPER CREAM, ETC.*

*Most can be stacked with subscription discount, which is up to 20% off diapers and 15% off wipes

  • Mustela // [top 2020 deal: select items up to 42% off]

  • Pampers brand // [2020 deal: huge savings on diapers and easy ups]

  • HONEST // [2020 deal: huge savings on diapers, wipes, skincare and beauty!]

BABY FORMULA*

*Most can be stacked with subscription discount.

BABY / TODDLER FOOD*

*Most can be stacked with subscription discount, which is up to 15% off

Happy Baby, Plum and Ready Set Food [were on deal in past years]

FEEDING & SMALLER BABY GEAR

Great deals from these brands:

  • Bentgo // [2020 had great discounts]

  • Lunchbots (stainless steel lunchboxes) // [2020 great discount]

Books

I’m sharing all the book deals here.

Other Retailer’s Competing Sales